The importance of reacting quickly to inaccuracies in the media

If you respond to media inaccuracies quickly enough, you can ensure that online versions are corrected by the next day’s edition. See below for an example of an overnight change in a story picked up by the Dow Jones Newswire. The “Repeat and Correct” version was published after the trial’s communications team contacted an editor at Dow Jones Newswire, which then ran the correction.

Original headline: “AIDS Prevention Drug Fails Wider Tests”


“Repeat and Correct” headline: “AIDS Prevention Drug Studies Inconclusive”


October 8th, 2013