Interview techniques: using the ABC approach

A study testing Product X showed the product barely worked. Why do we need another study on it?
Answer the premise of the questions	Bridge to the most important issues	Communicate key messages
The previous study on Product X took place in two Asian countries and only included men who have sex with men.	It’s important to test Product X in a number of settings and among different populations to determine if it can protect people.	Our study is testing safety and effectiveness of Product X in women who live in several of the countries in Africa most affected by HIV.