Replacing jargon with everyday words
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CHAPTER 3
Developing a Strategic Communications Plan
- Background and environmental analysis
- Goals and objectives
- The communications team
- Identification of key stakeholders
- Strategy for ongoing communication with stakeholders
- Strategy for managing controversy—crisis communications
- Dissemination plan for trial results
- Materials to support the trial
- Monitoring and evaluation
CHAPTER 6
Preparing for and Disseminating Study Results
- The minimum package of dissemination activities
- The dissemination team and plan: compiling the core elements
- Timing, timelines, and time zones
- Planning for various outcome scenarios
- Managing embargoes and pre-release issues
- Orchestrating the public announcement
- Post-announcement dissemination activities
