- Make sure that the key messages are communicated by a well-prepared spokesperson who has credibility with the audience.
- Speak in an open and sincere manner that projects care and compassion, using a respectful, nonjudgmental tone.
- Use “bridging” to stay on message and to bring the conversation back to the messages you want to deliver (see Chapter 9).
- Follow up with frequent and consistent communications that are repeated by others with influence.
- Include clear recommendations for action, as appropriate.
Source: Shepherd MB. Emergency risk communication. Presentation at Family Health International, Research Triangle Park, NC; May 2005.