• The information needs of specific audiences are considered when designing the study.
• A wide range of stakeholders are engaged throughout the trial (Rogers and Storey 1987; Havelock 1969; Cernada 1982).
• The credibility and reliability of the research findings are accepted by users of the study.
• Findings are disseminated to multiple audiences using a variety of channels and formats.
• Presentation of findings emphasizes the important lessons learned, especially from the point of view of the intended audience, rather than the need for more research.

Source: PR Ulin, ET Robinson, EE Tolley. Qualitative methods in public health: a field guide for applied research. San Francisco: Jossey-Bass; 2005. p. 200. Reprinted with permission. Adapted from Sharma 1996.