Monitoring communications and media for a study

The monitoring part of your strategic communications plan should briefly describe how you plan to track stakeholders’ perceptions of your trial, relevant media coverage, and the utility of your approach.
Perceptions of the research among stakeholders

  • Outline your regular meetings with stakeholders and how you will track their perceptions. Information sources include meeting reports and periodic interviews with key informants from your target audiences.

  • Set up a mechanism for staff to report and document rumors or concerns they hear from study participants, CAB members, or other stakeholders; what activities you undertook to respond; and the outcomes of the activities.

  • Meeting with recruitment staff is a good way to get feedback on what is being said in the community about a research project. Most recruiters are peers of the population of interest for the study and are in close contact with them. Listening to recruitment staff can help you address misinformation that may be circulating in the community.

Relevant media coverage of your trial and related topics

  • One or more members of the study staff should be responsible for monitoring media coverage of the trial and related research. Include a standard operating procedure for monitoring media at each site. Be sure to include national and local-language newspapers, radio, and television, as well as religious and community newsletters and Internet list servers (see Chapter 9).

Usefulness of the strategic communications plan and
contact lists

  • Keeping your contact list up to date will help ensure it remains a useful resource for your team.

  • Likewise, your overall plan should be monitored and revisited if major changes take place in your study or the field.

October 2nd, 2013