Box 9.16

How to get your message across using flagging

By Annette Larkin, Public Relations Consultant, CONRAD, Washington, DC

When conducting media trainings, I always tell people that if they learn nothing else, they need to take away how to effectively flag key messages during an interview. Why? Because there’s nothing more important in an interview than getting your three or four key messages into a story, whether it’s print, radio, or broadcast. Despite what the reporter is asking, if you do almost nothing but repeat your key messages in a way that forces the reporter to listen, your messages will likely be included in the story.

Follow these guidelines before and during your interview: