| A study testing Product X showed the product barely worked. Why do we need another study on it? |
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| Answer the premise of the questions | Bridge to the most important issues | Communicate key messages |
| The previous study on Product X took place in two Asian countries and only included men who have sex with men. | It’s important to test Product X in a number of settings and among different populations to determine if it can protect people. | Our study is testing safety and effectiveness of Product X in women who live in several of the countries in Africa most affected by HIV. |