Box 9.13

How to “Google” a reporter

Follow these steps for using Google to find information about individual journalists:

  1. Go to www.google.com. If your country has a local Google home page, use that instead. For
    example, if you are based in Zimbabwe, use www.google.co.zw.
  2. Enter the name—in quotation marks—of the reporter who just called to request an interview.
    If the first results are not returning news stories, try also entering the name of the journal.
  3. Click on recent entries to get a sense of the journalist’s general tone, accuracy, and command of scientific language. This will help you know how much you will need to simplify explanations of research processes or concepts.