| Print media—newspapers and magazines |
- Influential people, such as politicians and policymakers, will often turn to print media for their news
- Intended for the general public
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| Radio |
- Available to a broad audience
- Suitable if you want to communicate local information
- Has an entertainment function but is also a venue for serious discussions
- Strong ability for interaction with call-in shows
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| Television |
- May be a medium for serious news or for entertainment, depending on the outlet; some talk shows and news broadcasts are intended to entertain rather than to inform
- Not as accessible as radio
- Requires strong visuals to be effective
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| Internet—online media, blogs, and social media |
- Limited accessibility in developing countries
- Can quickly disseminate (accurate or inaccurate) information globally
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